This week, we have seen what the power of concentrated consumer support can do. Citizens Trust Bank, a black owned bank in the greater Atlanta area, reports that they have signed up close to 9,000 new customers. Earlier this year, we saw Patti Labelle’s, Patti’s Pies sell over 2.5 million dollars in product, breaking a Walmart record, due solely to word of mouth marketing. Once a fans video went viral, consumers took to the streets in search of the now famous Patti’s pies, flash funding her efforts to the tune of 2.5 million in less than a week. The same results were achieved for Citizens Trust, due to the current social events that have plagued our nation. Led by Killer Mike, thousands have made a conscious effort to change the economic paradigm or black spending.
OKAY, what does that mean? It means that African American and the minority dollar can positively affect a businesses bottom line instantly. It also means fallthru flash fund is “On To Something”. Our goal is to create the same type of experience for companies throughout America. We want to flash mob businesses with support, inevitability increasing their bottom line that day, but also creating awareness of their products and services, so those who want to practice in group economics will have viable places to do so.
